Is sport sponsorship a flawed strategy or a marketing masterpiece?
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With all the controversy surrounding professional sports, and in particular football, why would any unrelated business want to get involved and associate their brand through sponsorship?
It’s a question that many have asked and attempted to answer, but an agreed conclusion has never really been reached and hence the debate rolls-on.
In some quarters, the risk of being caught up in high-profile scandals, or at the focal point of Journalists, TV and Radio ‘pundits’ intentionally trying to scare monger or create a perceived negative story,is just too much of a gamble.
Read more: Is sport sponsorship a flawed strategy or a marketing masterpiece?
Colin Butt buys Palmers Scaffolding
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The UK’s oldest scaffolding contractor, Palmers Scaffolding – formed in 1880 by Edwin Palmer – has a new owner, British entrepreneur Colin Butt who runs a number of established business from his UK base at Aviation House, Aviation Park, Chester.
In a divestment process at the end of 2016 (which came into effect January 4th 2017), the leading scaffolding and access solutions brand Palmers was sold to businessman Colin Butt by previous German owners XERVON GmbH, who were looking to off-set some of their non-EU businesses, post Brexit.
Don’t waste your time...
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No matter what way you look at it, your waste is never going to be a glamorous part of your business, so definitely isn’t an area you will want to be spending time setting up, negotiating with salesmen or chasing collections.
Yet, with the festive period only just passed and cancelled schedules experienced, you’ll also recognise the inconvenience a build-up of waste could have on space and hygiene to your working environment, not forgetting the impression it may leave with your existing or potential customer base.
Direct Corporate Clothing reports strong growth
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Direct Corporate Clothing (DCC) has posted a 22 per cent increase in turnover following a number of high profile contract wins.
Birmingham-based DCC is one of the UK’s largest providers of workwear, corporate wear and personal protective equipment (PPE) with customers including Miller Homes and Travis Perkins.
Green Roof makes a splash in Cannon Hill
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A residential property in London which recently added an extension to house a swimming pool and changing rooms has made its roof space more appealing by creating a lavender and mixed herb green roof.
The project at Cannon Hill was designed and installed by Wild About Roofs, who specialise in supplying and installing an innovative range of herb and wildflower roofs. They commissioned Boningale GreenSky to provide a variety of lavender, rosemary and thyme plants for the new pool house’s flat roof. Unlike many commercial wildflower roofs, these larger plants were supplied as small pots to provide instant impact for a highly visible site.