World leader in safety barriers opens office in Australia
- Details
- Hits: 3211
The Yorkshire-based world leader in polymer safety barriers has opened its tenth overseas subsidiary. A-SAFE, which was recently placed in The Sunday Times Top 100 list of the fastest-growing UK SME exporters for the second successive year, has opened new offices in Sydney, Australia.
Mark Collins, who previously worked as an A-SAFE reseller in Australia, will become the new Australian director. He has already worked on large-scale installations for A-SAFE in Australia with Mars Petcare, Dulux and Kimberly-Clark, among other companies, and he was the first person worldwide to work with and introduce A-SAFE to global companies Caterpillar and Chep Pallets.
Mark said: “A-SAFE was looking to set-up a new subsidiary in Australia, so the hands-on experience I’d already had working with A-SAFE products for other blue chip companies put me in a strong position. I love working with A-SAFE products – they provide genuine, long-lasting safety solutions for health and safety-focused companies, and I’ve already had great success with the products as a reseller.”
Mark believes there is huge scope for A-SAFE success in Australia – despite the obvious challenges with distance and timings.
“Food, pharmaceutical and the warehousing/logistics markets are probably the big three safety-focused industries in Australia. Certainly, there is already large demand for world-class safety products – and the hygiene angle of A-SAFE products is a huge thing. Of course, there will be timing issues because my working day will start when it’s evening in the UK – but that’s nothing we can’t overcome as a global company.”
The vastness of Australia also creates its own logistical issues, with a 5hr flight separating the company’s base in Sydney from another key area, Perth.