Born To Build campaign gets off to a promising start
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A week after its launch, the ‘Born To Build’ campaign has attracted over 1000 views to its campaign launch video, 1700 unique users to its website and over 1100 tweets of support from construction, careers and educational stakeholders.
The campaign’s focus on successful young professionals, who tell their own story of working in construction through blogs, video diaries and daily tweeting has been heralded as fresh and relevant but there is much work still to do.
Speaking about the campaign, UKCG Director Stephen Ratcliffe said: “It’s been an encouraging start with positive feedback from many, including young people who so far, seem to like the campaign. This is however just the beginning.
There is a significant, long term job to do to if we are to attract the 185,000 new recruits our sector needs over the next five years, in order to play the key role constructions needs to, in the full economic recovery of the UK. This is just the start of a continued focus to raise awareness of construction as a dynamic, exciting industry at the forefront of technology and sustainability, amongst a critical age group for the sector’s future.”
You can read the stories of 17 young professional enjoying successful and varied careers in construction at www.borntobuild.org.uk. There are also opportunities to engage with the young professionals directly. New profiles and stories will be added each week.