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Last updateThu, 14 May 2020 1pm

Broker appoints new director to head up vendor sales

Financial services broker, Midlands Asset Finance (MAF), has continued its growth after hiring a new Director of Vendor Sales.

Covering the whole of the UK, David Cowe will oversee MAF’s vendor strategy and Supplier Partnership Programme that allows suppliers to provide finance to their customers. 

Joining from Econocom UK Technology Finance where he spent 14 years as a senior account manager, David is originally from Stockton-on-Tees and has also previously worked for Lombard and HSBC.

Following a spell of rapid growth in 2018 which saw ten new starters, David is the second appointment of the year, as MAF’s headcount now grows to 29.

Outside of work, David enjoys rugby union and likes to spend time travelling around the country and abroad. 

On joining the firm, he said: “When I heard about the opportunity to join Midlands Asset Finance in this new and exciting role, I couldn’t wait to get started.

“I’m looking forward to heading up the vendor strategy that will encourage suppliers to offer finance to their customers and help their businesses to grow as a result.”

MAF Director, Sue Chapman, added: “David’s appointment is a massive coup for us. He is hugely experienced and brings with him a wealth of knowledge.

“The Supplier Partnership Programme is greatly important to us, as it can provide businesses with the opportunity to offer finance at every point of sale – online, over the phone or in person – and I’m certain that David can take it to the next level.

Businesses currently considering finance options can find out more at or use MAF’s online tool at