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| Online consultation for developments |
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| Monday, 27 April 2009 10:22 |
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A new internet-based planning consultation tool has been launched for developers, aimed at improving community and stakeholder engagement regarding major projects. It Offers developers traditionally fearful of encouraging feedback a low-risk prospect of encouraging a project’s supporters to express their opinions. The new service is being offered by Chelgate Ltd, a leading public relations consultancy in the field of planning support and community engagement. It claims to offer a “cost-effective way to conduct a meaningful consultation exercise, with deeper penetration into the local community, reaching more of the silent majority of people who would otherwise not participate in the process.” Michael Hardware, Chelgate’s executive vice-president and former property developer himself, explained: “With any challenging project, there are always the same problems: only those vehemently opposed to a project are motivated enough to express their opinions. The loudest voices tend to inhibit the more moderate and open-minded; rumour and hearsay are rife and largely unchecked and it is difficult for the community to find reliable sources of information about what is proposed. “Our new internet tool addresses those problems directly: it is the communications hub of the project, providing a reliable and comprehensive source of information on what is proposed. The easy availability of this accurate information counters any rumour or hearsay; and by allowing people to express their views from the comfort and privacy of their homes, it encourages a bigger and better-balanced response.” Data collected can be ‘mapped’ and then used with the media and at planning committee and public enquiry stages of a project. Mapping involves all the responses being plotted on local Google maps, enabling the issues raised to be expressed in terms of their frequency and location, and how they have changed over time. |
| Last Updated on Sunday, 24 January 2010 20:55 |