Construction National

Eurocell has opened is latest new branch on Avon Way, Doric Business Centre, in Trowbridge.

Being the third largest town in Wiltshire will ensure that Trowbridge gets off to a flying start as more customerstake advantage of being able to buy direct from the manufacturer.Opening a branch in Trowbridge will make it much more convenient for trade and DIY customers in the town to source quality, value for money, building plastics products. Prior to the opening customers had to choose next day, free-of-charge delivery* from Eurocell, or travel to one of the nearest branches in Bristol, Swindon or Andover, a travel time of around 30 minutes. Eurocell manufacturers many of the 4000-plus products offered over the trade counter in each branch, providing customers with all the benefits of buying direct. That includes better value for money by avoiding having to pay for multiple distribution and handling of products, consistent quality assurance and colour match as all products are manufactured in the same independently-assessed production facility, as well as the fact that products delivered directly from the factory ensures better stock availability. “A record number of customers are now using our branches because they realise that buying roofline, fascia and trims direct from the manufacturer can really make a difference to their business,” said Scott Coles, Eurocell Building Plastics Regional Manager – South West. “Backed up with a wide range of complimentary products, we are confident that our new branch in Trowbridge will become an essential destination for trade and DIY customer in the area.”All 115-plus Eurocell branches stock a wide range of roofline, rainwater and window finishing products, along with doors and conservatories. Recent new additions to the offer include hand and power tools, Roomline skirting and architrave, along with underground drainage, workwear and personal protective equipment (PPE).Trowbridge has the new open plan trade counter layout that allows more of these products to be put on display, including Eurocell’s range of composite entrance doors – The Dales Collection, which is available as a doorset in all 115-plus Eurocell branches nationwide.Helping builders and installers gain add-on sales is a focus of the new trade counter layout and the reason why the emphasis is on better product displays – giving customers the confidence to sell products they have seen in the branch. Eurocell backs this up with brochures, DVD’s and samples, allowing customers to offer their clients a complete building plastics solution.